If you run a software as a service (SaaS) company, the sign up page is usually the most important for conversion. And in this article we tried to make your lead generation easier with some tips.
1. Keep Forms Easy and Simple
2. Show Credibility to Build Trust
3. Show Features Clearly
4. Provide Incentives
5. Mobile Friendly Form
Even if you providing free trial and trial sign-up form has too many fields, then it may discourage visitors from finalizing it. So kept your sign up form short and try to not ask for credit card details.
If you can show the reviews, the number of people or companies that are using your product and are happy with it. Knowing that they are in safe hands, website visitors are more likely to sign up for your service.
It is good to Show your visitors what they would receive after signing up. Almost every users want to see some more screenshots of the service before signing up with clear pricing options. Showing some screenshots or videos of the software is the most important on a Sign Up page. If you are putting videos then explainer videos works well.
If you can provide incentive on sign up it will help you to convert more visitors into customers. The incentive like - offering useful templates, weekly guides, support etc. according to your services.
With mobile viewership growing at an fast rate, designing forms for a mobile-first experience makes it easy to fill out your sign-up form.